The New First Impression in Home Selling
As an ASP Home Stager® I know how important curb appeal can be in making that critical first impression when selling your home. However, with the growth of real estate advertising over the web, there is another first impression that you should consider when marketing your property. Web impression. Does your property have a great one? Over the past few months I have spoken with realtors and home sellers who have all been saying the same thing. “The listing is getting a lot of web traffic but there hasn’t been much buyer interest”. They say this without even realizing that they have just contradicted themselves. The web traffic that the listing is receiving actually is buyer interest. If the number of home showings isn’t as high as expected compared to the web traffic received, there must be something from the web listing that is turning the buyer off. It could be price. It could be location ......